Summary: Seizing the White Space

The must-read summary of Mark W. Johnson's book: "Seizing the White Space:
Business Model Innovation for Growth and Renewal".

This complete summary of the ideas from Mark W. Johnson's book "Seizing the
White Space" shows that businesses that are successful in the long term are
adept at negotiating "white space" - the area outside of their current
competencies and core activity. In his book, the author explains that every
business can expand into new commerce by crafting an effective and well-
researched new business model. This summary presents four strategies for
tailoring your business model to your potential white space and how you can
avoid the most common failure of new commercial ventures.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge

To learn more, read "Seizing the White Space" and find out how you can manage
risk in new markets and create a new business model that will guarantee
success.