Summary: Innovation

The must-read summary of Curtis Carlson and William Wilmot's book:
"Innovation: The Five Disciplines for Creating What Customers Want".

This complete summary of the ideas from Curtis Carlson and William Wilmot's
book "Innovation" shows that the starting point for innovation is not a new
idea, but the answer to three fundamental questions on your customer and what
you are offering. In their book, the authors explain these questions and the
five principles that you can use to answer them in the best way possible. This
summary also explores the best way to implement innovation and how to form the
innovation team.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Innovation" and discover the key to implementing
innovation and making it work to your company's advantage.