- Format
- Broché
- EAN13
- 9782511043172
- ISBN
- 978-2-511-04317-2
- Éditeur
- BUSI BOOK SUM
- Date de publication
- 14/09/2016
- Collection
- BUSINESS BOOK S
- Nombre de pages
- 44
- Dimensions
- 18 x 12 x 0,3 cm
- Poids
- 55 g
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: Will and Vision
Review and Analysis of Tellis and Golder's Book
BusinessNews Publishing
Busi Book Sum
Business Book S
Autre version disponible
The must-read summary of Gerard Tellis and Peter Golder's book: "Will and Vision: How Latecomers Grow to Dominate Markets".This complete summary of the ideas from Gerard Tellis and Peter Golder's book "Will and Vision" raises an interesting question: "Is it better to be first to market with a new product or to delay getting to market until you have a better product?". In their book, the authors explain how the answer to this question can be found by looking at current market and product category leaders - these tend to be the companies that best harness the five key drivers of long-term success, rather than those who seek a first-mover advantage. This summary demonstrates each of these drivers and why you should exploit them in order to gain lasting success.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Will and Vision" and discover the key to harnessing long-term market leadership.
S'identifier pour envoyer des commentaires.